FREE E-book: The Mint Marketing Plan for Any Business Launch in 10 Weeks

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    The complete marketing roadmap that grew Mint to 1 million users in 6 months
    The Mint Marketing Plan for Any Business Launch is an ebook that breaks down actionable, real-world strategies for launching your business.

    FREE E-book: The Mint Marketing Plan for Any Business Launch in 10 Weeks 1

    Week 1 –Customer Clairvoyance
    Make a list of eight targeted user groups
    Write unique needs of each user group and how your product addresses those needs

    Week 2 – Set up Your Landing Page
    What made Mint’s landing page work
    Steps to create a simple landing page – minimal effort, maximum signups

    Week 3 – Understanding and Finding Your Users
    Find out where your potential users hang out online
    Set up quant-based marketing spreadsheet

    Week 4 – Track Everything
    Set up Google Analytics and other tracking tools
    Engage in user testing

    Week 5 – Test Your Messaging
    Test product messaging based on customer surveys, responses to landing pages
    Craft brand promises and benefits
    Set up landing pages to test messaging
    Start establishing relationships with reporters

    Week 6 – SEO
    Find relevant keywords, input into Keywords Sheet
    Set up site using SEO best practices
    Begin drafting keyword-specific content

    Week 7 – Content
    Begin building content strategy based on popular keywords
    Find popular posts in your niche, structure blog series around similar topics

    Week 8 – SEM and Celebrity Outreach
    List top bloggers in your niche using the Targeted Blogs Sheet
    Begin buying several ads and directing them to landing pages
    Split test
    Reach out to bottom 20 personal bloggers in your niche to see if you can sponsor
    them or get them interested in your product

    Week 9 – Social Media Marketing and Blog Advertising
    Start submitting your interesting content to sites and groups
    Guest posting
    Advertise on targeted blogs from the Targeted Blogs Sheet
    Engage with potential users via social networking channels

    Week 10 – Launch Timeline and Beta Access
    Formulate a launch plan and launch timeline
    Reach out to key mid-level celebrities and bloggers about becoming beta users

    Week 11 – Email Marketing, PR
    Send your list pre-launch emails to get them ready to use your product
    Reach out to reporters and news outlets you have relationships with
    Potentially sponsor other email lists

    Week 12 – Launch!
    Set up online community for users
    Launch to your email list
    Reach out to news outlets to get media attention

    [download id=”280″]

    Source: Appsumo

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